Boost your conversion by
5-10% within 1 hour using proven words that sell

Supercharging sales and marketing copywriting 

Our customers include


The solution presented by advaisor [...] went much further than we expected. I am convinced that the tool will support us in [...] everyday life in the best possible way and will relieve us of a lot of work in the context of quality management.

Head Customer Satisfaction, Basler

Case Study: Improving customer comms

Quality in managing customer inquiries

Before state

  • Language guide and communication support for agents

  • Training / coaching of new people is very time-consuming (4-6 weeks)

  • Manual 4-eyes quality control by team leader

  • Recently high fluctuation, knowledge & experience was lost in the team

  • Quality of request handling was highly dependent on employees, not the process

After state

  • Quality measurable in written customer interaction

  • Automated consistency with language guide

  • 4-eyes quality checks by machine


  • 1 month

Our partners love us

(and we love them, too)


« [...]I like the advaisor software. It supports an inclusive language – directly when you are writing. It gives an alert when you use non-inclusive words and increases your awareness of the topic.

Try it out! »

Prof. Dr. Gudrun Sander

Director of the Competence Centre for Diversity & Inclusion 

University of St. Gallen


« In recent months, we all had to adapt to a more digital world – a world in which good online customer service is becoming massively more important. Thanks to advaisor AG’s AI-based solution – which analyses text for interaction and provides immediate feedback and suggestions for improvements – organisations can immediately make a positive impact on customer experience and satisfaction. This has not only impressed us, but also some large Swiss companies [...] »

Andrew Reid

Head of Startup program Microsoft Switzerland


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«The advaisor solution is absolutely essential when performing well internationally.»

Bob Dignen, York Associates

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Dale Coulter, York Associates

«The advaisor solution is a unique opportunity for the nudging aspect.»

How you benefit

Improve copy, convert
5-10% better

  • Boost conversion using proven words that sell

  • Transform your copy to a clear and engaging sales machine 

  • Be the brand that customers remember

Create converting
content 20-50% faster

  • Don't waste time guessing what message converts

  • Free up time to work on relevant tasks, not copy

  • Stop wasting time bothering colleagues to doublecheck your copy

Find out what copy works before testing it with customers

  • No shooting in the dark: learn what converts while writing

  • Have copywriting expert knowledge at your fingertips, not in google

Become a conversion superstar

Our customers used to do lengthy writing trainings and enforce language guides. No more!

Highlighting problems: receive real-time suggestions on how to make you copy clearer, more engaging, and converting

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Spot conversion issues in a blink of an eye

Our customers used to manually check copy over and over with colleagues, peers and experts. No more!


Check quality in all your scripts, messages or templates in seconds. Prioritize and collaborate on documents that don't reflect your quality standards.

Make sure clients love you 

Our customers used to do peer-to-peer reviews and manually fix sales scripts or marketing copy. With advaisor, they have the confidence that their copy will make the client happy.


Make your publishing efficient and guarantee that every message you send is excellent and converts - even from new employees or copywriters.

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Other useful material

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We are

advaisor AG

advaisor AG is a spin-off of the ETH Zurich and Microsoft Gold Partner


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National and international recognition

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Frequently asked questions

How does adivaisor AI work?

Can a machine really find problematic customer communication?

Yes. advaisor AI models are trained to distinguish between customer friendly language and language that should not be used in customer communication. These models are trained by millions of sentences and learned the language patterns that lead to customer friendly or unfriendly language.

Will a machine ever be as sophisticated as a human corrector?

Machines can spot a larger percentage of errors or poor customer communication. There are a few exceptions which machines can't correctly classify (yet). These are usually expressions that require context knowledge e.g. jokes or sarcasm.

Do new employees still need to learn our internal language guide when using advaisor?

No. New employees have an easier way of learning your specific communication style. advaisor suggests in real-time better or more appropriate ways to bring a message across, while the employee is typing. That way, new joiners learn your specific communication style on the go and don’t need to learn language guides by heart.

What quality issues can an AI spot?

Natural Language Processing is a technique powered by Neural Networks that can spot all sorts of quality issues in communication: offensive language, wrong tonality, too complex language, formatting errors, wrong brand-voice etc.

How does AI know what to suggest?

advaisor AI models are configured to search for patterns in language that are not optimal and are configured to offer a variety of better replacement options. Over time, AI models learn what suggestions are often adopted, and infer that these are better suited.

Communication templates

Why is it so important to have excellent templates?

Templates make operations more efficient, but also have a great leverage effect because they are used over and over again. Therefore, templates must always be of the highest quality.

How quickly can you make 100 templates more customer-friendly?

It takes a few seconds to check 100 templates for quality. Confirmed 100 poor-quality templates can be significantly improved in only 1-3 hours using advaisor.

How much time do snippets and templates save?

Using snippets and templates is about 3-15 times faster than writing a text from scratch. With 1'000 replies per year this can mean an AHT (Average Handling Time) reduction of 1-5%.

Continuous quality control

How does a quality control software work?

In customer communication, an automated quality control is performed to show agents passages, sentences or words that are not well suited for client communication. Quality control systems, suggest improvements for these cases.

Can quality control applications replace more than just words?

Yes, quality control applications help the author improve words, phrasing, sentence complexity, tonality, jargon, comprehensibility and other dimensions.

How does a quality control system influence service quality?

No-Go’s in customer communication are eliminated more efficiently, saving experienced agents and the team leader time and reduce subsequent complaints. This reduces the average handling time (AHT) and improves first contact resolution (FCR) and NPS scores.

Why do language guides even exist? Should people not communicate freely?

Language guides do not limit people’s freedom but rather set certain brand and style related standards and give communicators «best-practice» examples. Furthermore, templates increase the speed and efficiency of customer service teams.

What dimension do digital language guides cover?

Language guides cover brand voice topics such as: how is our brand supposed to sound. Is it formal, positive, simple or scientific. It also covers format related topics (use of special characters, numbers, currencies) and Do’s and Don’ts such as offensive language or use of smileys in client communication.

Do people even use style guides?

New employees need support and a style guide is a good reference. However, it must be made very easy for employees to align communication to a company style guide.

How can a system provide relevant, in context tips?

Tips must be relevant, to be considered by agents. Therefore, tips are preloaded into the system and are displayed in the case of a mistake, like in a spell-checker.

How are agents able to learn from a spell-checker?

Being made aware of mistakes and getting correct suggestions in context repeatedly provide micro-learnings for agents.

How do agents perceive quality control systems?

Agents gain self confidence in their client communication. Making errors when communicating with an important customer can in the worst-case cost someone their job. Agents are therefore relieved to have a system supporting them.

General questions

How do I reduce follow-up requests or complaints?

To reduce follow-up requests or complaints, processes and employees must be focused on quality. Customer service departments must ensure a high quality standard and mistakes when dealing with customers must be corrected pre-emptively.

How do I increase the quality of our customer service?

Quality controls must be built into the process and must be effective. Quality must not depend on external factors, such as the daily form of agents or the availability of a colleague for a 4-eye review.

How does the advaisor customer communication software work?

Agents get real time feedback from the software and get advice on how to make their communication more customer friendly.

What happens when we work together?

You will get access to the advaisor communication platform where you can customize your own digital style guide. In the platform, you can set your own quality standards and the channels you want these to apply to. advaisor then makes sure that the quality in these channels is kept above the levels you've specified.

Is this suitable for my company?

Yes, the software is designed specifically for customer service across industries. The app can be configured easily to cover industry-specific language, brand voice and tonality.

How long does it take to install advaisor?

advaisor is up and running within a few minutes. There is no need to install the tool, as it is a web-based service. All you need to do is to login in at using the login details that you've received from advaisor after a successful purchase.

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