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Culture eats strategy for breakfast

What is the difference between amazing and lethargic teams in large enterprises? It's their set of norms, values and behaviours. Understand and improve these patterns in your corporate culture using big data using AI.

Values in action

Make sure that key strategic values such as innovation, collaboration, ownership, trust, learning etc. which you defined for your enterprise don't just sit inactively on your website. Bring them to power and profit from them.

To do this, the first step is always to understand. At what levels are these values today? What is our true culture? Where are areas to improve?

advaisor uses non-opinion based data from digital interactions to map out how your firm truly collaborates, where ownership, trust, feedback and learning actually take place. Using a passive, unbiased and real-time approach.

Culture Nudge

People are busy and are used to routines. It's hard to take time out to complete culture surveys and participate in culture initiative events, seminars or adopt new tools. This is why many culture initiatives meet resistance or are simply ignored. 

We believe that culture should become seamlessly part of people's routines and not take any additional time away. Therefore, advaisor's software is designed to integrate into existing tools and routines, and passively generate data required for culture change.

Take the quest of introducing a "continuous feedback culture" into your enterprise: instead of asking everybody to fill out a 20-minute survey and force everyone to record all feedback in a new tool created a seamless add-in, that gently incentivizes everybody to give continuous feedback while writing e.g. an email.

Natural collaboration chart ≠ Org. chart

The true structure of how work is done in an enterprise does not correspond to the official organisation chart. Collaboration patterns grow organically and are driven by company culture. In order to support positive patterns, however, enterprises need big data and a fully anonymous and secure data environment. Three of many such patterns are visualised here:

How does innovation look in data?

The green members are relatively loosely connected but their external connection range far. This structure supports different perspectives and views among the green members and grants that their innovations are supported by their external networks. Reciprocity, feedback and appreciation within such a network is a crucial qualities for innovation. 

Efficiency of teamwork

The green members are densely interconnected but have little overlapping connections with external members of the company. This allows efficient information flows at a low coordinational effort due to little overlaps. Low formality, appreciation and feedbacks support efficient collaboration in such networks.


Silos often occur in enterprises and are typically built around departments, locations or social groups. Even though they are inevitable and necessary, silos reduce the ability of organisations to access knowledge and skills of people outside of one's own silo. Therefore they reduce creativity, problem-solving abilities and productivity. SIlos should be managed carefully. 

Do you have any questions?

Feel free to reach out to us. We'll be happy to support you: